OKLAHOMA CITY -- If you don't have on blue and orange, you're just out of fashion these days in Oklahoma.
Jared Brox knew that when he hit up Academy Sports on the N.W. Expressway this week.
"I don't have any. It's been a whole season and I have no Thunder gear," he said. "I don' t know why. I'm a die-hard fan, so I am fixing that today."
He's not the only one.
We found swarms of people flocking to the store to stock up on the hottest pieces of status wear to hit the metro in decades.
It's been nearly a week since the Thunder clinched a place in the NBA finals but the demand hasn't let up.
"You see it all day, every day from the time we open to the time we close. It's Thunder, Thunder, Thunder, Thunder," store manager Dustin Steele said. "It's pretty crazy. You look around and it's like it's Black Friday."
For the last week, manager at Academy sports have brought in 25 extra people to bolster the 50 or so that would normally work at the store on any given June day.
All the workers have put in a full eight hours each day and in some cases more.
"Anything that has Thunder on it, they're buying it," Steele said.
He's not sure how much money that has translated into for his store but he said this is a record time to be in the apparel biz in Oklahoma.
"Oklahoma's going to support their team regards of whether they win, lose or what. I mean, it's pretty wild," he said.