Facebook is reportedly charging $100 to send Mark Zuckerberg a message on Facebook.
Mashable discovered on Thursday if you attempt to send Zuckerberg a message, the social network may offer to keep the message out of his “other” inbox for $100.
Mashable conducted tests from multiple accounts and found that only users that are not one of Zuckerberg’s 16 million followers were seeing the message. However, Mashable said that could still be coincidental.
This comes on the heels of the announcement last year that Facebook would charge $1 to send a message to a non-Facebook friend.
Mashable said some users reporting seeing the $100 charge back in December when attempting to send messages to non-friends, but this is the first time the charge has been associated with Zuckerberg.
Using the new “pay to message” service, users will be able to pay $1 to route their messages to non-friends.
“For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox,” Facebook said in an online post back in December. “For the receiver, this test allows them to hear from people who have an important message to send them.”
The company says charging for messages could help discourage spammers