Millennials: The Connected Generation
There’s something about 20-somethings that should bode well for the rest of us. A new survey of 18 to 30-year-olds in 27 countries was conducted by Telefonica, on the heels of another by Pew Research that found majority of Americans, 56%, now own a smartphone.
Telefonica says the percentage is higher among millennials, who are worldwide the most connected generation ever.
“As an average they are connected six hours a day; in the U.S. that figure is seven hours a day. they use technology for everything!” says Telefonica CEO Alfredo Timermans.
Timermans says this helps explain the traditional image of millenials as isolated, self-centered and egotistic when in reality technology is the basis for their optimism.
“They see the technology as a very good thing for them,” he explains. “They think the technology reduces the gap between peoples. They think it will make their life easier.”
Easier as in getting a job or being successful. Timermans expects millennials to be behind the number of connected people worldwide going from one to five billion in the next five years.
“We are in the middle of a revolution,” he says, “and the millenials, as the Telefonica survey found, are at the center of this.”