Doctors are warning younger generations about the number of Americans who are starting to lose their hearing at an earlier age.
From the sounds we can't control, to the noise we adjust ourselves, it seems the world is getting louder and it's catching up with generations that spent time rocking out in the car and at concerts.
Dr. Kristen Wells said, "There are over 30 million Americans that have hearing loss and of those 30 million, 65 percent of them are under the age of 65."
Noise-induced hearing loss happens when we are exposed to sounds that are too loud for too long.
The sound travels through the ear and damages the small cells that transmit the sound signal to the brain.
Doctors say once those cells are damages, they can't grow back.
Tami Turkovich said, "What we would do is say "Huh?" a lot and I'm not very patient and that used to drive me nuts."
Her husband, 52-year-old Mark Turkovich, started to lose his hearing over time.
He blames years of target shooting, a lawn mowing business and turning up the volume of his car stereo.
However, he didn't want to get a hearing age to fix the problem.
Mark Turkovich said, "I don't want that big flesh-colored plug-in my ears. I'm too young to have that look."
He was recently fitted with the newest technology in hearing aids.
They're digital, discreet, barely bigger than a dime and compatible with Bluetooth technology.
Experts say insurance covers the cost for most people.
However, Mark had to pay about $4,600 out-of-pocket for the pair.
Tami Turkovich said, "This is the best money we've spent in a long time because it has affected the quality of his life and it's brought my husband back."
Mark Turkovich said, "I don't feel like an elderly man anymore."