Paula Deen will be bringing home less bacon after losing another endorsement deal with Smithfield Foods, the world's largest pork producer.
It's the latest fallout after Deen admitted to using the "n-word."
First the Food Network announced they are not renewing her contract, now other supporters are canning their deals as well.
Deen issued back-to-back apology videos last Friday after readily admitting to using the racial term in the past.
The revelations surfaced in a deposition stemming from a racial and sexual harassment lawsuit filed by a former employee.
Under oath, an attorney asked Deen if she's ever used the “n-word.”
She answered, "Yes, of course"
She admitted she used the slur to describe a black man who robbed her at gunpoint back in the 1980s when she worked at a bank.
She said she is "sure" she used it on other occasions in the past but doesn't remember the context.
The suit also claims Deen wanted to plan a southern plantation-themed party, staffed with black waiters dressed to resemble slaves.
Deen has talked openly about her views on slavery and race relations, speaking at a New York Times event last year:
"Black folks played such an integral part of our lives. They were like our family and we didn't see ourselves as being prejudiced. I think we're all prejudiced against one something or another and I think black people feel the same prejudice that white people feel."
But another comment from that event, about a black employee, has raised some eyebrows:
"I have a young man in my life, his name is Hollis Johnson and he's as black as that board. Come out here, Hollis. We can't see you standing against that dark board."
Despite the backlash, support for the southern chef is still flowing in from fans.
Several flocked to her restaurants over the weekend.
Some have even threatened to boycott the Food Network over her firing.
But will her public apologies be enough to keep her products on store shelves?
Only time will tell.
Deen's sons staunchly defended their mother Tuesday, saying allegations of racism are false "character assassination."