Retailers posting big back-to-school deals
As summer continues, a new survey shows that one in four families is already back-to-school shopping.
If your shopping list includes tablets, laptops and smartphones, you may be finding some of the best deals of the year.
There are plenty of summer days still ahead but retailers are already preparing for the return to the classroom.
While the bulk of back-to-school dollars will go toward new clothes and accessories, a new survey finds that more than half of families will buy electronics.
Those purchases could account for about $8.4 billion in sales.
Kathy Grannis, with the National Retail Federation, said, “Spending on tablets and smartphones is more synonymous with back-to-school than ever before. Parents want to make sure that their children have the smartphones and tablets they need for the upcoming school year, perhaps because they know that keeps children off of their devices.”
The National Retail Federation found overall back-to-school spending is expected to drop versus last year.
Experts say consumers are weighing spending decisions more carefully so retailers are being forced to adjust their pricing.
Grannis said, “Many retailers will actually offer great promotions on tablets this year. And for parents that are looking for a good deal, this is a great time to invest in those types of devices.”
Officials say some of the deals could be close to the prices some businesses will offer on Black Friday.
Two-thirds of shoppers will hit discount retailers for their purchases but nearly 40 percent will shop online.
If you’re looking to snatch more of a deal, and can wait until the first weekend in August, hold off on shopping for clothes until “Tax Free Weekend.”
It is scheduled for August 2 through August 4.
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