Senator proposes ‘a la carte’ cable programming
WASHINGTON- It’s something a lot of cable customers want, the option to purchase the channels you want to watch without being forced to pay for what you don’t like.
Proposed legislation would give you the “a la carte” option instead of being forced to buy that programming in bundles.
Sen. John McCain said, “The government and special interests have stacked the regulatory deck in favor of preserving an outdated business model that forces consumers to buy, at ever-increasing prices, ‘bundled’ cable packages filled with channels they don’t want to watch.”
Media companies bundle the channels it sells to pay television distributors.
If a cable company chooses to carry a certain channel, the distributor typically bundles it with a host of second-tier programming.
Cable executives argue that the “a la carte” model would reduce diversity and lesser-rated channels would struggle to survive.
They also say bigger channels could demand hefty prices from consumers and drive their bills even higher.