Car dealership in Norman takes aim at Johnny Manziel with new ad
NORMAN,Okla.- The start of college football is just days away.
It’s being reported that Johnny Manziel, quarterback for Texas A&M, has been suspended for the first half of the Aggies’ season opener against Rice.
Those reports coincide with a new car commercial making the rounds out of Norman.
The spot features a character named “Johnny Savings” who is cashing in by signing autographs.
The spoof is all in good fun, according to the people behind the ad.
Chad Stevens, with Fowler Toyota, said, “The timing couldn’t be better.”
The Fowler Toyota commercial, featuring shady memorabilia brokers, has certainly garnished the attention the ad intended.
Stevens said, “It’s on everybody’s mind. They get it right away and it went super viral. It spread like wildfire.”
Comedy is a proven recipe for the car dealership.
A few years ago, Stevens and Fowler Toyota capitalized on Mike Gundy’s infamous rant.
“In reality, we don’t even have to price a vehicle. It’s all about branding,” said Stevens. “As long as we keep the name out there in a positive way, that’s what we’re trying to do.”
Of course, following his dominant performance in the Cotton Bowl against the Sooners, Manziel may still have the last laugh against football fans in Norman.