Wonder Bread back on store shelves Tuesday
The iconic bread brand is back on store shelves this week, according to Flowers Foods (FLO), the company that snatched it up earlier this year along with most of the other breads from the now-defunct Hostess for $360 million.
Flowers said Wonder and other former Hostess brands like Merita and Home Pride would be available throughout its delivery markets, which encompass roughly 77 percent of the U.S. population.
The bread is being packaged with a retro logo from Wonder’s early days.
“We are using the same recipes and paying close attention to quality and freshness,” Keith Aldredge, Flowers’ vice president of marketing, said in a statement.
Flowers also produces Tastykake snacks and Nature’s Own bread.
The news comes months after a bankruptcy judge approved the sale of Wonder, Twinkies and other assets from Hostess Brands.
Former Hostess snack brands like Twinkies, Ho Hos and Ding Dongs were sold for $410 million to a joint venture of private equity firms Apollo Global Management (APO) and Metropoulos & Co. Twinkies resumed sales in July.
Hostess suspended production in November of last year, moving to liquidate after years of financial distress and a failure to reach a new contract with its bakers’ union.