Apple has hit refresh on its tablets for the first time in a year.
The result is the lighter, thinner iPad Air.
The iPad is delivering a new vision for mobile computing, unlike anything that has come before.
The iPad Air weighs just one pound, down from a pound and a half.
The screen remains the same at 9.7 inches.
The processing chip is faster, the same as in the iPhone 5S.
An updated iPad Mini will have that same chip, plus the retina display of the bigger model.
They still lead in the tablet market but Apple’s share has been slipping as others enter the mix.
Still, tech watchers said they believe there’s room to maneuver.
The tablet market is still a lot less saturated than the smartphone market.
So there’s a lot of opportunity there for Apple and everyone at large.
Recent stats from the Pew Internet and American Life Project found only 35 percent of Americans 16 and older own a tablet, leaving plenty of first-time buyers ripe for picking.
We know that Apple’s platform generally tends to be “stickier” and people usually stay with it more than they do with other platforms.
Some apple users said it would take more than Tuesday’s incremental improvements to get them to upgrade.
Unlike the iPhone 5 reveal, there is no low-cost option with the new iPad.
The iPad Air starts at $499 and hits stores Nov. 1.
The new iPad Mini, starting at $399, comes later in November, just in time for the holidays.
By: Karin Caifa for CNN