This month you've likely seen pink everywhere, a sign of the nationwide battle against cancer.
The American Cancer Society is helping to lead the efforts.
Lesa Foster, senior director of community engagement, said the organization is dedicated to finding cures and educating the public.
It’s most recognizable campaign goes back to the color pink which can be seen on athletes from the NFL to high school football fields across the country.
The athletes support the “pink out” effort by wearing pink ribbons, wristbands, towels and socks.
Edmond`s Academy Sports and Outdoors is getting involved.
The business is providing pink merchandise for the athletes and fans all while donating a portion of the proceeds to breast cancer research.
Store director Brandon Mace said, “We’re very excited to be a partner to provide a place where customers can come in and they can gather those items to support whatever events their supporting.”
The American Cancer Society uses the funds raised to help patients with everything from wigs to headwear to free rides to and from treatments.
Sometimes that little bit of help can be a lifesaver.
“We know that finishing or completing a treatment is a factor to survival,” Foster said. “So many people opt out on getting those daily treatments because they don`t have someone to get them there.”
A team effort in the fight against cancer.