While many Americans are trying to lose weight this time of year, officials are making a few companies pay a massive fine for falsely advertising their weight loss products.
The Federal Trade Commission announced that four companies will pay millions for their deceptive advertising practices.
‘Sensa,’ the company behind a heavily promoted product that dieters sprinkle on their food to lose weight, will pay more than $26 million to settle charges against them.
‘L’occitane,’ a skin cream that promises to slim down your body, will pay $450,000.
‘HCG Diet Direct,’ which marketed a human hormone, will have to surrender more than $7 million.
In addition to the settlement, all four marketers are prohibited from making any future claims about their weight loss products without backing them up with at least two clinical trials.
Jessica Rich, FTC’s Bureau of Consumer Protection, said, “Many of the ads challenged in today’s cases ran in trusted nationally known publications and on well-known reputable television outlets. Consumers are more likely to believe claims promoted in their favorite magazines or on their favorite stations.”
Meanwhile, ‘Lean-Spa,’ which promoted Acai berry and colon cleanse supplements through fake websites, was granted a suspended settlement because the company couldn’t pay.