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Amazon looks to ship items before customers make the purchase


Retail giant, Amazon, claims to know its customers so well – it can ship what you want before you even order it.

The Wall Street Journal reports Amazon has received a patent for what it calls “anticipatory shopping.”

The company is considering shipping products based on customers’ previous orders and shopping habits, like searches, wish lists, and shopping cart contents.

Here’s how it would work: Amazon would box and ship products it expects customers to request, then the packages would wait at a shipping hub (or in a truck) until your actual order arrives. Amazon says it’s an attempt at cutting delivery time.

It’s not clear if Amazon has deployed or will deploy the technique. A spokeswoman declined to comment.

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