Athletes are gearing up for the big game and advertisers are gearing up for the big ads.
With high stakes and hefty price tags, the Super Bowl is arguably the biggest arena in televised sports.
Kantar Media found the average 30-second Super Bowl spot this year is about $4 million.
The price of admission is creeping higher so advertisers are pushing the boundaries of traditional TV spots maximize the investment with teasers like the commercials from Audi and Toyota which promise Muppets.
And some forego the element of surprise all together like Dannon’s Oikos Greek yogurt with John Stamos and the other “Full House” favorites.
It’s already posted online.
Also, digital campaigns are now utilizing YouTube and Twitter hash tags designed to continue throughout the game.
Thanks to social media, advertisers will likely know whether their Super Bowl spot was a winner right away.