This seems counter intuitive, right? We know our self-control diminishes as we use it – meaning you’re more likely to eat a cookie if you’ve already turned down a brownie and a piece of cake.
But in five experiments, researchers found people make better decisions about their health when they’re feeling tired or run down.
For example, in one experiment, people with a family history of kidney disease who felt “depleted,” were more likely to indicate they’d get tested after reading a warning message than those who were feeling fine.
Apparently when our bodies are weak, we’re more worried about our overall well-being. That’s when consumers start to value products that emphasize safety features, such as sunscreen, the study authors concluded.