“We really started seeing a trend of online giving. It increased over 13 percent so we knew we needed to do something in this area. to reach new donors,” Deborah McAuliffe Senner, Allied Arts President & CEO, said.
Allied Arts partnered with the national online platorm Power 2 give. It gives the local non-profit arts community a new source of funds through crowd funding.
“We invite all arts groups that have arts projects that need funding they can come and post the project on the website,” McAuliffe Senner, said.
It’s like a Kickstarter campaign where people donate straight to a specific project, but unlike Kickstarter, the project doesn’t need to reach its goal for the money to go to the arts project. For Lyric Theatre it was new stereos for their kids programs.
“We hadn’t anticipated funding this through our regular budget. We thought at some point we’ll find a way to do this, and this came along and we said ‘oh perfect opportunity,’ and within three days it was fully funded,” Stephen Hilton, Education Director at Lyric Theatre, said.
Lyric Theatre is one of the first organizations to reach their goal since power 2 give first started…$678 will help them buy stereos to replace these old ones.
“The joke is ‘hello 1990 called.’ They want their stereo back. There’s nothing wrong with it other than the fact that one of the stereo jacks doesn’t work.” he said sarcastically.
So far the online platform has raised more than $35,000 in 10 days coming from donors all over the region including Texas, Colorado, Missouri and Kansas.
“If you get this great opportunity, and you start telling aunts and uncles…it kind of goes viral. That’s what will happen, and that’s what we hoped would happen,” McAuliffe Senner said.
Continental Resources has partnered with the program and will match dollar to dollar donated up to $75,000. For more information on how to donate visit http://www.power2give.org/CentralOklahoma/projects.