Twitter has officially banned pornographic content on Vine, its year-old social-video service. The company announced the changes to its rules and terms of service on Thursday and will begin enforcing them immediately.
Just days after Vine’s official launch in January of last year, reports surfaced about the presence of porn on Vine, a service for sharing 6-second long videos on Twitter and with other Vine users.
It quickly became a popular spot for short clips of sexually explicit content, some posted by well-known porn stars.
For the past year, there have been no official rules against pornographic videos, though the company worked to keep them out of the public eye by suppressing them in highly visible places like its Editor’s Picks and most popular lists.
It did raise the minimum age for using Vine from 12 years old to 17 years old. The new rating in Apple’s App Store meant Vine carried a disclaimer that warned of “frequent/intense sexual content or nudity.”