PAULS VALLEY, Okla. – For the past 15 years, Pauls Valley has been the home to the annual Okie Noodling Tournament.
Recently, steps have been taken to keep it that way.
The city purchased the copyrights to the tournament for $50,000.
Noodling is a high-risk sport that involves catching catfish with nothing but your bare hands.
The Washita River is one of the most popular bodies of water that noodlers use during the competition.
It already brings in thousands of dollars each summer.
However, now that the copyrights are in the hands of the city, that means even more revenue opportunities are coming to Pauls Valley.
James Frizell, the Pauls Valley city manager, said, “It will bring sales tax dollars to the city. It fills our motels up. It brings 8,000 to 10,000 people into Pauls Valley.”
Officials say owning the copyrights will mean vendors will make at least $10,000 more in merchandise alone.
The annual Okie Noodling Festival is held in the city each June.