Heineken and Sam Adams boycott St. Patty’s Day parades
BOSTON – Two of the country’s biggest beer companies are withdrawing their sponsorships of upcoming St. Patrick’s Day parades because gay and lesbian groups aren’t allow to march openly.
Sam Adams, owned by Boston beer Co, will no longer be sponsoring the parade in Boston on Sunday, while Heineken has pulled its sponsorship from the New York City parade on Monday.
“We believe in equality for all,” a Heineken USA spokeswoman said.
Sam Adams said it had tried to convince Boston’s parade organizers to modify their rules and allow LGBT groups to march.
“We were hopeful an agreement could be reached to allow everyone, regardless of orientation, to participate in this parade,” the company said in a statement. “However, given the current status of the negotiations, this may not be possible.”