Makers of a popular alcoholic beverage linked to deaths, promise to be more responsible
After a settlement, a popular alcoholic beverage will no longer be the same.
The change is the result of a settlement between Phusion projects and 20 state attorney generals who lodged a complaint against the company back in 2011.
The makers of Four Loko have agreed to remove caffeine from their controversial alcoholic beverage – for good.
Phusion has also agreed not to market Four Loko to underage consumers — and to stop using models who appear to be under the age of 21.
Four Loko, which contains as much alcohol as four regular beers, had been linked to binge drinking in teens, health problems and even a few deaths.
Phusion voluntarily removed caffeine from Four Loko in 48 states a while back.
This settlement prevents the company from ever adding it again.
“We consider this agreement a practical way to move forward and an opportunity to highlight our continued commitment to ensuring that our products are consumed safely and responsibly only by adults 21 and over,” President Jim Sloan said in a statement.