Wal-Mart is hoping to take a big bite out of the organic foods market.
The retailing giant already sells 1,600 organic products, but the company today is announcing a new line of goods is coming.
It’s teaming up with organic foods company “Wild Oats” to offer organic products on its shelves.
“We’re removing the premium associated with organic groceries,” Jack Sinclair, the U.S. division’s executive vice president of grocery, said during a call with reporters. “That’s a really important step in the industry.”
The joint venture will start with 100 packaged goods products.
It may later expand into other categories, such as meat.
The products will be sold at the same place as non-organic brands — and 25% less than organic national brands currently sold at Wal-Mart.