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UPDATED 4:50 p.m.

General Mills has scrapped a controversial change to its fine print.

Last week, the company posted new legal terms to its website that some read as eliminating customers’ right to sue the company.

General Mills explained the terms as requiring “all disputes related to the purchase or use of any General Mills product or service to be resolved through binding arbitration.

On Saturday, the company noted outrage over the change and announced it was voiding those terms.

ORIGINAL POST:

A well-known cereal company has made a huge change to rights of consumers.

General Mills updated their privacy policy – quietly.

Using a thin grey bar across the top of its home page, the cereal giant announced the change.

In part, the bar on the home page reads:
“We’ve updated our Privacy Policy. Please note we also have new Legal Terms which require all disputes related to the purchase or use of any General Mills product of service to be resolved through binding arbitration.”

Essentially, consumers who download coupons, join online communities – such as Facebook – or enter company based sweepstakes give up their right to sue General Mills.

Now, anyone who finds themselves in a dispute with the company will have to go through informal negotiation or go through arbitration to seek compensation.