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Buttocks craze: Apparently hamsters’ bottoms are the latest trend … Here’s why

JAPAN – A curious new trend is soaring across Japan.

Usually you’ll see books filled with cute little kittens, ducklings, and puppies.

But, according to The Wall Street Journal, hamster butts are what Japan’s books are being filled with.

The Wall Street Journal reports nearly 40,000 copies of hamster’s hineys have been sold, with a third one on the way.

Why you ask?

Because they are kawaii. Meaning, lovable and cute.

They’re so cute and lovable that their rear ends have even sparked Twitter and Facebook pages.

Hamuketsu FB page

Hamuketsu FB page

The books are said to feature all kinds of hamsters.

To read more about this new trend, click here.