Freeze warning … For your jeans; CEO’s advice may make you cringe
The CEO of Levis Strauss, Chip Bergh, has some advice for you: Don’t wash your jeans.
As in don’t wash them … ever.
Speaking at Fortune’s Brainstorm Green conference, Bergh said he was sporting a pair that had “yet to see a washing machine” in over a year.
Worried about germs, you germaphobes? No problem, he says.
Just stick your jeans in the freezer once a month next to the frozen waffles to kill off the bacteria.
Apparently getting them icy will neutralize the sweat, coffee spills and other bodily fluids that might collect in the zipper or “seating” area. He also suggests spot cleaning with a sponge or a toothbrush.
Jean freezing has become quite the craze in the past few years.
It even comes with its own video tutorials and folding techniques posted online by bloggers around the country.
Watch the conference below.