CHARLESTON, SC – A former Charleston Southern University associate professor says he was fired after his image was used on a beer can.
He said the company used his likeness without his knowledge or permission.
Paul Roof says he was unfairly fired because of how his photograph was used.
“It’s been an emotional roller-coaster,” he told WCBD.
Roof was an associate professor of sociology at Charleston Southern University.
The school is a Christian university and affiliated with the South Carolina Baptist convention.
He said he was fired after his image was used on a beer can manufactured by Holy City Brewing.
“My image and likeness, which I do not own, that I’ve never received compensation for and it was a surprise for me that it was put on a beer can by Holy City Brewing,” he explains.
Roof told WCBD his photo was taken by a professional photographer at a beard and mustache competition.
He said he didn’t find out that he would be on the beer can until the cans were already in production.
The former professor said it’s not right he was fired.
“I was given an email message early this week,” he said. “I met with my dean Wednesday and my answers were sufficient for him but on Friday, I was called into the VP’s office and that’s where I was terminated.”