Cold shoulder for dad? New study reveals shocking Father’s Day trend
Father’s Day is Sunday, June 15th – which means you have just under two weeks to find that perfect gift for your dad but some new research shows that we may all be giving our dads the cold shoulder when it comes to his big day.
So, what is this rotten deal for dads all about?
A new study shows that fewer of us buy presents for Father’s Day than we do for Mother’s Day.
This is according to this year’s Father’s Day shoppers trend report”, a survey done in part by RetailMeNot.
It reports that 86% of us buy gifts for mom but only 77% of us buy gifts for our dad.
And when do we buy gifts for him, apparently they’re not thoughtful.
20% of people surveyed admit that they are more creative with gifts for their mom than their dad.
And even worse, more than 11% admit to forgetting to wish their dad happy Father’s Day.
20% said they think it’s acceptable to send an email or text instead.
So what do dad’s want?
No ties or tools this year apparently.
According to the survey, dads are apparently hoping for two big things, gift cards and quality time with their kids.
It seems dads are so over home improvement items like tools.
In fact, only three percent of dads said they are hoping for tools and only one percent said they are hoping for sports lessons.