OKLAHOMA CITY – To help improve air quality Oklahoma City’s bus transportation service is planning to offer free rides.
Oklahoma City’s bus system, EMBARK, will offer free rides on the third Friday of each month during ozone alert season, May through September.
According to EMBARK, each of their buses has the potential to take 35 cars off the road, greatly reducing carbon dioxide emissions.
The third Friday free program was piloted by EMBARK in summer 2011 and resulted in an 11 percent increase in ridership compared to the previous year, generating 4,660 more trips for the same period of June through September. The 2013 program saw a 12 percent increase over 2011, generating 5,315 more trips for the same period.
“People who ride the bus help to protect our air quality. They also get health benefits such as more exercise through walking or riding bikes to the bus stop and less stress from driving and sitting in traffic,” said Michael Scroggins, public information manager with EMBARK. “Trying transit is easier now than ever before due to recent service improvements such as 30-minute service levels on most routes and the creation of high frequency service corridors.”