Graphic: Commercial promotes road safety in disturbing manner

Warning: The following video may be disturbing to some.

A public service announcement in Northern Ireland is grabbing the attention of many due to its graphic content.

In fact, the ad is so graphic that broadcast watchdogs have deemed the ad unsuitable to be shown before 9 p.m.

The road safety ad shows a driver losing control of his vehicle and flipping his car into a group of young children.

The ad states, “Since 2000, speeding has killed a classroom of our children.  Shame on you.  You can never control the consequences if you speed.”

According to Daily Mail, Northern Ireland’s Department for the Environment said the fear of killing a child is one of the factors that influences drivers to cut their speed.