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Americans are wasting $44 billion a year on brand names, study says

generic vs brand

OKLAHOMA – Americans are wasting billions of dollars a year on brand name products.

That’s the find of University of Chicago researchers who say we’re spending about $44 billion on brand name products, when we can get the generic equivalent for about half the price.

While the average household buys brand name painkillers more than 25% of the time, pharmacists buy brand names less than 10% of the time.

Researchers say a similar trend turns up at grocery stores.

The report show that top professional chefs spend a lot less than the average consumer on brand name salt, sugar, and other products.