Americans are wasting $44 billion a year on brand names, study says
OKLAHOMA – Americans are wasting billions of dollars a year on brand name products.
That’s the find of University of Chicago researchers who say we’re spending about $44 billion on brand name products, when we can get the generic equivalent for about half the price.
While the average household buys brand name painkillers more than 25% of the time, pharmacists buy brand names less than 10% of the time.
Researchers say a similar trend turns up at grocery stores.
The report show that top professional chefs spend a lot less than the average consumer on brand name salt, sugar, and other products.