New advertising campaign launched to promote Oklahoma City

 

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Courtesy: OKC CVB

The Oklahoma City Convention & Visitors Bureau has launched a new campaign to promote OKC.

The new campaign includes a new logo, hashtag and advertising creative to highlight the various ways that Oklahoma City is a premier destination for leisure travel, meetings or conventions.

The new logo for the city incorporates the image of the new SkyDance Bridge.

“It wasn’t easy at first, we had to get a 3-D model of bridge and manipulate it around… but lo and behold once we got it in the right place and placed letters around it, we had OKC… it worked,” said Ackerman McQueen Creative Director Ashley Ball.

The creators say it was a difficult process.  At first they tried to incorporate multiple Oklahoma City images in the logo like the Capitol, the Devon Tower, and the river.

However, the logo creators feel like the SkyDance image is very unique to our city.

The City also has a new tagline, “OKC-ing is Believing.”

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Courtesy: OKC CVB

According to the Oklahoma City Convention & Visitors Bureau the logo and tagline were created on the premise that those that have visited, worked or lived in OKC understand the positive progress that the city has experienced in recent years.

The hashtag #SeeOKC will hopefully encourage visitors and local residents alike to share pictures, videos and other content on social media.

“Our entire team is very excited about this new chapter in promoting Oklahoma City as a visitor and meetings destination,” said Mike Carrier, OKC CVB’s president.