Watch: ‘Whipping’ childhood cancer

September is childhood cancer awareness month, and another viral challenge is underway thanks to http://whippingchildhoodcancer.com

Everyday 46 kids are told they have cancer. Everyday 7 kids die from cancer.

People are now helping spread the word by taking a pie to the face with the 46/7 challenge.

Challengers are asked to donate $7 to their favorite childhood cancer charity and they have 46 hours to smash a pie in their face.

They are ‘whipping’ cancer and want the world to join them, and people are now posting their pie challenges to Facebook.

Watch Joshua’s sweet challenge in the video player above and see how it’s done.

Click here to learn more.