OKLAHOMA CITY - In the coming weeks, you may hear the phrase, 'Welcome Back Bricktown.'
Organizers say it's all because of some big changes happening in the downtown area.
Over the past year, the Bricktown Association has been working to refresh the district’s image. Soon, residents and tourists will be seeing new logos, signs and improvements.
The previous logo has represented Bricktown for the past 12 years but as the district continues to grow and evolve, it's time for a change.
Organizers say they wanted something to represent the metro's entertainment destination.
"You can visibly see changes in Bricktown right now with the development we have going on," said Mallory O'Neill, Bricktown district manager.
"You'll see the new flag flying, you'll start to see some pole banners go up," said Bryan Ellison, with Funnel Design Group. "You'll see this diamond shape in lots of architectural buildings and in the pavement, so it just felt natural to incorporate that into a mark on lots of different purposes."
The 'B' in the middle represents more than bricks and buildings.
"Bricktown is the life inside the buildings, the companies that make it home and the people that call it their headquarters," said Ellison.
"It is always going to be our staple that we're an entertainment district, but we are so much more than that," said O'Neill.
Bricktown is also a future home for hundreds of Oklahomans wanting to live in the area's first large apartment complex.
"For the first time with the Steelyard, we're going to have 250 apartment units where people will live, work and play in Bricktown," said O'Neill.
Along with the re-branding, the district is also implementing several tax increment financing (TIF) projects through the City of Oklahoma City’s Planning and Public Works departments.
These projects include upgrades to Bricktown’s landscaping, lighting, repainting railings along the Bricktown Canal and removing the non-functioning gas lamps throughout the district.