If you're sick of seeing store aisles lined with holiday decor even before celebrating Halloween or Thanksgiving, you're not alone.
However, the reason behind the early decor is that fact that one in four people hope to finish their holiday shopping by the end of November.
And if stores want to win your business, they have to start early.
At the same time, Walmart's stock plunged more than 20 billion dollars - the lowest dip in more than 25 years - after projected low earnings.
Walmart is one of the most widely-held stocks in the nation, so many stockholders are feeling the sting of that nose dive.
But Walmart isn't willing to take the hit lying down.
The company has to remain competitive if it wants to regain its position as the number one e-retail giant - a title that Amazon has swiped in recent years.
That's why Walmart and Amazon, along with Target and many other big name retailers, are zoning in on holiday shoppers.
They are all slashing prices, up to 40% off in most cases, and many retailers are bringing back layaway to edge ahead in the holiday pricing war.
Target is now offering holiday price matching with most big name retailers to boost profits.
But before Christmas comes Black Friday, and it's sure to be a crowd pleaser this year!
One of the biggest ticket items - the Sony Play Station 4.
According to Technology News Extra, the game system will most likely drop from it's newly discounted price of $349, down to $299.
And electronics are a hot ticket item this Black Friday.
Best Black Friday compiled a list of this year's best buys, like a 50-inch HDTV for $175 and a door buster $95 laptop.
But that list could change before the big day.
Experts say to stay on top of the sales, sign up for your favorite retailer's newsletters for the latest Black Friday announcements.