NEW YORK – “Moschino Barbie is so fierce,” says the little boy in Barbie’s new commercial.
It’s the first Barbie ad ever to feature a boy playing with the doll.
The ad touts the limited edition Moschino Barbie, which originally retailed for $150 at net-a-porter.com.
The boy in the ad seems to be modeled after Jeremy Scott, creative director of high-end designer Moschino, who has a signature blonde faux hawk.
Scott has said Barbie is one of his inspirations.
He spoke of the collaboration in a joint statement with Mattel.
“The thing I love most about Barbie is that she is the ultimate muse,” he said. “She’s worn every style and design imaginable and, at the same time, she’s had every possible profession you can dream of.”
Scott tweeted that his ad had made “his-tory by having the first boy playing with a Barbie.”
He elaborated on how happy he was in an Instagram post.
“To me, it was so natural to have a boy playing with the Barbie, as well as the girls,” he said. “I am thrilled that it’s started a national discussion about gender neutrality for kids’ toys. I think we should let kids play and be happy. After all, play is the work of childhood.”
SO HAPPY ABOUT ALL THE LOVE AND ATTENTION MY @moschino BARBIE COMMERCIAL IS GETTING. TO ME IT WAS SO NATURAL TO HAVE A BOY PLAYING WITH THE BARBIE AS WELL AS THE GIRLS. I AM THRILLED THAT ITS STARTED A NATIONAL DISCUSSION ABOUT GENDER NEUTRALITY FOR KIDS TOYS. I THINK WE SHOULD LET KIDS PLAY AND BE HAPPY AFTER ALL PLAY IS THE WORK OF CHILDHOOD ! #MOSCHINOBARBIE
The Moschino Barbie comes complete with an eight-piece Moschino wardrobe but appears to be sold out now.
Buyers are reselling them online for nearly three times their original price.