NEW YORK — Kobe Bryant’s announcement that he will retire at the end of the season probably didn’t come as much surprise to basketball fans.
But Bryant’s statement on Sunday night — published in the form of a poem– confirmed that The Players’ Tribune has become the go-to media outlet for an athlete looking to make news.
From the moment
I started rolling my dad’s tube socks
And shooting imaginary
In the Great Western Forum
I knew one thing was real:
I fell in love with you.
A love so deep I gave you my all —
From my mind & body
To my spirit & soul.
As a six-year-old boy
Deeply in love with you
I never saw the end of the tunnel.
I only saw myself
Running out of one.
And so I ran.
I ran up and down every court
After every loose ball for you.
You asked for my hustle
I gave you my heart
Because it came with so much more.
I played through the sweat and hurt
Not because challenge called me
But because YOU called me.
I did everything for YOU
Because that’s what you do
When someone makes you feel as
Alive as you’ve made me feel.
You gave a six-year-old boy his Laker dream
And I’ll always love you for it.
But I can’t love you obsessively for much longer.
This season is all I have left to give.
My heart can take the pounding
My mind can handle the grind
But my body knows it’s time to say goodbye.
And that’s OK.
I’m ready to let you go.
I want you to know now
So we both can savor every moment we have left together.
The good and the bad.
We have given each other
All that we have.
And we both know, no matter what I do next
I’ll always be that kid
With the rolled up socks
Garbage can in the corner
:05 seconds on the clock
Ball in my hands.
5 … 4 … 3 … 2 … 1
Love you always,
The site, which was launched by former New York Yankees star Derek Jeter last year, provides a platform for athletes to go around sportswriters and publish their own first-person essays.
Bryant’s poetry crashed the site Sunday night and was the latest in an impressive number of scoops racked up by the Players’ Tribune in the year since it launched.
Tiger Woods wrote an essay last November lashing out at a Golf Digest columnist who had mocked him. NBA star Kevin Love announced on the site over the summer that he was re-signing with the Cleveland Cavaliers. And in an essay published on the Players’ Tribune in September, New York Mets ace Matt Harvey quashed speculation that he would sit out the postseason to recover from Tommy John surgery.
The Players’ Tribune has distribution partnerships with AOL, and it secured $9.5 million in its first round of venture capital funding earlier this year. According to Comscore, the site’s monthly audience has grown to more than 1 million visitors since its “soft launch” in October 2014.
That’s modest traffic, but the numbers belie the site’s capacity for the viral moment, as demonstrated by the reactions to Bryant’s prose and Love’s announcment in July.
Each of those pieces contained on-the-record statements that any journalist would have loved to have reported, underscoring the mission of the Players Tribune.
Jeter, who also skipped the middle man when he announced his retirement on Facebook in early 2014, has described the site as a “trusted place” where athletes “can speak freely and not have to worry about how their words are twisted and turned.”
Kobe has been harshly criticized by the media, making The Players’ Tribune the perfect outlet to express something so deep and personal.
Oklahoma City Thunder star Kevin Durant was sad to hear about one of his idols leaving the game, but he was more upset but the way the media has treated the Lakers legend.
“I’ve been disappointed this year because you guys [the media] treated him like s—. He’s a legend, and all I hear is about how bad he’s playing, how bad he’s shooting and it’s time for him to hang it up. You guys treated one of our legends like s—, and I didn’t really like it. So hopefully now you can start being nice to him now that he decided to retire after this year.”
Although Jeter said he isn’t trying to “eliminate the media,” his site has already provided competition for scoop-hungry sports reporters.
When Boston Red Sox slugger David Ortiz vehemently denied that he “knowingly” used steroids in an essay published by the Players’ Tribune in March, the Boston Globe was blindsided.
The Globe had planned to publish similar comments from Ortiz in April, but the newspaper scrambled to run the piece shortly after the Players Tribune posted the essay.
Globe sports editor Joseph Sullivan told the New York Times that he had concerns that the newspaper would be scooped.
“I worried about ESPN or Yahoo or The Boston Herald somehow doing a similar story,” Sullivan said. “But I didn’t think about The Players’ Tribune.”