ISLAMABAD, Pakistan — Qandeel Baloch, a popular and controversial Pakistani social media star, was strangled to death by her brother in the city of Multan.
Azhar Akram, Multan’s chief police officer, told CNN that Baloch’s brother killed the social media star in a so called “honor killing” in her family’s home after he had expressed rage at the “kind of pictures she had been posting online.”
Muhammad Azeem, Baloch’s father, reported her death to the police.
Her brother is on the run and his whereabouts are unknown.
The 25-year-old rose to fame with the sassy, and increasingly political, videos that she had started posting on Facebook.
Her videos were similar to the thousands of others shared by 20-something social media celebrities around the Internet — she pouted like a kitten into the camera, discussed her various hairstyles and shared cooing confessions from her bedroom about her celebrity crushes.
The life she didn’t post was horrifically less playful.
Hassan Chaoudhry, a reporter for local paper Express Tribune, told CNN he had spoken to Baloch on the phone just two days ago, saying she was sobbing and “feared for her life.”
On the morning she was murdered, Qandeel had shared a picture of herself staring defiantly into the camera, wearing a pair of leopard print pants and a black tank top. She had written that she was a fighter.
“I will bounce back,” she said, adding she wanted to inspire women who have been “treated badly and dominated by society.”