Orders surge for new Paula Deen cookbook
NEW YORK (CNNMoney) – Advance orders for Paula Deen’s new cookbook have surged since the Food Network and Smithfield Foods axed her for using a racial slur.
Orders for “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up” surged on Amazon by nearly 1,300 percent in the last 24 hours.
The cookbook was ranked 115 Tuesday, compared to a ranking of 1,592 Monday.
“Paula Deen’s New Testament” is not available until October.
Deen’s agent did not immediately return a message from CNNMoney about the book sales.
Scripps Networks Interactive’s Food Network announced June 21 that it would not renew Deen’s contract after reports emerged that she admitted using racial slurs, during a court deposition in May.
“Yes, of course,” Deen said, when asked by a lawyer if she had ever used the “n-word.”
Deen’s television contract expires at the end of June.
Pork producer and former Deen sponsor Smithfield Foods cut its ties Monday.