Holiday shopping on Thanksgiving Day this year turned out to be just about as popular as turkey and mashed potatoes.
Eager to snag deals, about 45 million shoppers (31.8 percent) shopped on turkey day — an increase of 27 percent, according to the National Retail Federation.
About a quarter of shoppers, 25.4 percent, say they were at stores by 8 p.m. on Thanksgiving night.
However, Black Friday remained the most popular holiday shopping day as about 92 million Americans, or 65.2 percent, visited retail stores or shopped online, up from nearly 89 million last year. Overall, more than 141 million Americans were expected to shop over the weekend in search of deals, slightly up from 139 million last year.