Is soda in trouble? Soda sales fizzle
Americans are starting to say “no” to soda.
Spending on soft drinks is down more than 3 percent over the past year.
Hit even harder? Diet soda.
Those sales have tumbled more than seven percent.
Americans have more choice juice, sport drinks, tea, and flavored water.
But the decline also represents a shift in mentality.
In years past, Americans turned to diet soda as a way to cut back on calories.
But now, artificial sweeteners, like Aspartame, are a health concern for some people.
Pepsi recently said the diet slowdown is happening faster than it expected and that consumers want natural sweeteners.
But for now, more and more Americans are opting for good old H2O.