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Samuel L. Jackson in new childhood cancer PSA

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Actor Samuel L. Jackson has played a mob hit man and a Jedi master, among other roles.

His newest role: Fighting childhood cancer.

Jackson is featured in a new public awareness campaign, launched by the St. Baldrick’s Foundation and Stand Up to Cancer, aimed at increasing awareness about childhood cancers.

The campaign is designed to promote the “critical importance for infants and children, and in particular teens and young adults with childhood cancers, to be treated by pediatric oncologists,” according to a statement from the organizations. “Survival for teens and young adults is far greater when treated on pediatric cancer protocols.”

Each year, more than 175,000 children worldwide are diagnosed with cancer, and it’s the No. 1 disease killer of children. The campaign also highlights the need to support pediatric cancer research, the organizations said.

“When I was a child in the 1950s, most kids who got diagnosed with cancer had little chance of survival. Now, there is hope,” said Jackson in a statement. “I am honored to join Stand Up to Cancer and the St. Baldrick’s Foundation to help educate people about childhood cancer and the importance of seeing a pediatric oncologist.”

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