VIDEO: Would you have banned this ‘uncensored’ Scarlett Johansson Super Bowl ad?
For the second year in a row, SodaSteam’s commercial has been rejected for a Super Bowl slot.
This year’s ad features Scarlett Johansson using the home soda making machine.
But it wasn’t banned for the reason some might think.
According to the LA Times, the committee shot it down because of the last line, “Sorry, Coke and Pepsi.”
Pepsi is sponsoring the halftime show so Fox has asked that part be removed.
SodaStream Chief Executive Daniel Birnbaum told the LA Times he was not able to get his money back for the airtime so he ended up taking out the last line of the commercial but said he isn’t happy about it.
The LA Times reported last year’s ad was banned because it showed a Pepsi delivery truck and a Coke delivery truck and pointed out how many bottles would be saved by using SodaStream.