Colorado using humor to remind drivers not to smoke weed behind the wheel

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DENVER – The state of Colorado is launching a $1 million ad campaign in an effort to warn drivers to not drive high.

Officials are using humor to spread a serious message.

The $1 million ad campaign pokes fun of stoners.

Paid for by the Colorado Department of Transportation, the ad campaign is the state’s first push to remind drivers marijuana should be treated like alcohol; that both impair your judgment and both can land you in jail.

More than half of Colorado’s 61 arrests made in January for impaired driving involved someone who was high.

With the pot business budding into a $500 million industry, officials said they hope these new ads will remind folks not to smoke weed and drive.

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