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He’s lovin it: Ronald McDonald gets a new look

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There’s a new look for one of the best known corporate representatives of all time.

The hair is still red and the shoes are still the same.

Now, Ronald McDonald is sporting yellow cargo pants and a vest.

He also has a snazzy new red jacket and a bow tie for more formal occasions.

A tony-award winning broadway costume designer is behind Ronald’s new look.

It’s been almost 10 years since the iconic character has had any kind of update.

The spokesclown will also have an active role on social media for the first time — McDonald’s says the mascot will send out tweets on twitter.

Watch the first Ronald McDonald commercial made in 1963: