McBrunch anyone? McDonald’s looks to add a new word to the menu
Burgers, fries… brunch?
McDonald’s wants to trademark the word “McBrunch.”
The burger chain filed an application with the U.S. Patent and Trademark Office in July.
The concept is not a new one.
According to burger businesses, a fast-food industry blog, McDonald’s previously applied for the “McBrunch” trademark in 2001 – but abandoned the application.
A McDonald’s spokeswoman says it’s too soon to speculate about what “McBrunch” might entail.
The company has been trying to revive sales as more innovative rivals gobble up market share.