Most people know him as the legendary coach on the field, but that's only half of the story.
It's behind the scenes putting the magic in Sooner magic.
And it's in the pages of ‘Switzer The Players’s Coach’ that chronicle the life of "the king," a nickname that still embarrasses Barry Switzer.
"I don't like to be on stage. When I have to perform I perform. Some people like to be on the stage all of the time. I don't like to be on the stage all of the time," Switzer said.
Switzer is humble about his success.
"I'm proud of what we accomplished here at Oklahoma. I'm glad that people appreciate what we did, but I did because of people around me,” Switzer said.
“You always do it because you have a good group of people and coaches and players, and we did it together collectively."
Switzer didn't commission the book. It was written by a sports writer for the Tulsa World and told through the voices of the young men who played for Switzer.
Among his legendary abilities were recruiting.
In 1974 the coach wanted the top player, Billy Sims.
Switzer left during a game to work on wooing the young recruit.
"I went over and got on the pay phone and called Billy Sims at the CJ Conoco station in Hooks, Texas and I spent 25 minutes on the phone recruiting the best back in the country,” Switzer said.
“[I] Told him he was going to win the Heisman trophy and I was right about that."
In the biography, former OU players talk about their strong bond with coach Switzer that carried on long after their days in Norman.
"I'm going to have them for four or five years. They're mine. I'm going to have them 365 24/7. They're an extension of my family. I'll have them for life. I've always said if you recruit a player he's yours for life and that's true."
And that hold true even in his current role as a host of a show called "coaches cabana"...in which he visits with his former players in his own backyard.
"I get to sit there and answer tweets and interact with people in my cabana."
Now from his own home the coach watches the results of years’ worth of hard work.
"You're providing the tools for them to be successful the next 30, 40, 50 years of living and that's what coaches are all about," Switzer said.
For more information on Switzer's show Coaches Cabana, click here.