(TIME)– The widely growing card game, Cards Against Humanity, followed suit with the inappropriate yet light-hearted attitude of it’s players as the company sold actual bull poop as a rebellion against Black Friday.
Cards Against Humanity is a fill-in-the-blank party game where players try to one up each other with phrase cards ranging from merely politically incorrect to legitimately disgusting, according to Time.com.
For a sweet deal of only $6, costumers who went online to purchase a game received a sleekly designed box with a nice little heap of literal bull poop, appropriately called “Bullshit.”
“We all really hate Black Friday, it’s just kind of a horrible day,” says game co-creator Max Temkin.
He continues, “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”
So CAH decided to stick it to the man.
The company pulled all of its products off its site to only sell “Bullshit” — which Temkin says sold out in less than two hours.
According to Time.com, this isn’t the company’s first stunt — for last year’s Black Friday, the game was sold for $5 above the normal price.
You’ve gotta love the mischievous nature of it all.
All they did to pull off the stunt was find a cattle ranch somewhere out in Texas that sold pasteurized bull feces for shipments, and sell the box by simply writing, “It’s the same manufacturer that does packaging for Apple!”
Time.com says LAist journalists broke the poop apart to see if there was hidden inside, only to find that it was simply feces.
Even though the promotion is over, some people are selling their “Bullshit” packages on eBay for up to as much as $36.
According to Time.com, Cards Against Humanity made 20 cents on each $6 box of holiday bullshit. The profits will go to Heifer International, a charity that aims to eradicate poverty and hunger by providing livestock to developing communities.