OKLAHOMA CITY - A lot of people are paying the big bucks on Friday to make sure their loved ones feel special on Valentine's Day.
In fact, experts say the average person will spend just over $116 this holiday.
Local florists are busy delivering flowers, making sure those gifts arrive in time for the big day.
Capitol Hill Florist says it is dropping off nearly 700 flower displays, which is 15 times their daily average.
Florists are not only delivering flowers, but they're also delivering smiles to the lucky recipients.
"My husband passed away last year and my honey, Jimmy, and I have gotten together. So hopefully we have a future together and this looks like we do," said Mary Brown.
"Nobody ever frowns when you hand them flowers, so it's good," said Zac Speegle, who is delivering the gifts.
Organizers say it is a busy time for deliveries of all kinds.
"It's organized chaos," said Speegle.
Studies show an estimated $13.19 billion is spent on Valentine's Day each year.
"We've got the chocolates, the upgrade vases. We've got the stuffed animals that are battery operated and sing songs," said Kent Whitnah, owner of Capitol Hill Florist.
It's a simple gesture to help express how someone feels, especially if they can't find the right words.
"The different flowers can mean different things. A lot of guys don't want to send roses yet. It might be an early relationship, they'll send mixed flowers with a couple roses in it to kind of start things off," said Whitnah.
In Brown's case, she got a dozen red roses.
"I love you Jimmy. Thank you very much honey. You're the best thing that's happened to me in a very long time," Brown said.