A touching new video from the Ad Council is definitely spreading the love.
The video, which has gone viral with over a million views in just one day, sets the scene with a crowd of people gathered in front of a giant x-ray screen. As they look on, a pair of skeletons embrace in a kiss.
To the crowd’s surprise, the skeletons walk from behind the screen and their identities are revealed as two women. Then other pairs of skeletons are revealed to be an interracial couple, an elderly couple, and a girl and man with disabilities.
The ad’s goal? To show that love has no labels and bring awareness to “implicit bias,” or subconscious prejudice.
Find ways to spread the word about labels and prejudice here.
Watch the emotional video in the player above