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Bud Light deemed ‘date rape beer’ after #UpForWhatever campaign takes a turn for the worse

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Bud Light has been running its #UpForWhatever campaign for a while now. The campaign first took off with the 2014 Superbowl ad last February.

The commercial featured an unsuspecting man who was supposed to be meeting a date at a restaurant. A pretty girl approaches him with a bottle of Bud Light and asks if he’s “up for whatever,” and that’s when his night takes off and turns into “the best night of [his] life.”

With several #UpForWhatever ads in the bag, the campaign seemed to be a hit. Until now.

Bud Light bottles are now featuring a slogan that says, “The perfect beer for removing “No” from your vocabulary for the night.”

The general public is not responding well to the slogan that is said to promote “rape culture.”

 

Vice President of Anheuser-Busch Alexander Lambrecht released a statement Tuesday almost immediately after the slogan was released.

“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”

 

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