Blue Bell receives investment from Texas billionaire to get the company back on its feet
FORT WORTH, Tex. — A billionaire from Fort Worth is helping Blue Bell get back on its feet.
Sid Bass, a business investor worth about $2 billion, is said to be making a “significant” investment in the ice cream company.
Bass is active in the family oil and gas and carbon black businesses. He has managed long-term investments and worked closely with management teams throughout his career, notably The Walt Disney Company.
“We are pleased Sid Bass has made a significant investment with our company. The additional capital will ensure the successful return of our ice cream to the market and our loyal customers,” said Paul Kruse, Blue Bell CEO and President.
Blue Bell has fallen on hard times since the company shut down all operations to investigate a listeria outbreak.
Blue Bell recalled all of its products in late April and has since laid off more than 1,400 employees.
Last week, the company announced it is planning a trial run at its Alabama plant.
No word about when the Broken Arrow plant will reopen.
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